Wireless Service Provider Trends Report
T-Mobile Continues to Benefit from New Subscription Options

The wireless industry has experienced significant changes since the spring of 2013, when T-Mobile first introduced several new subscription options to consumers – including monthly payment plans, the elimination of contracts and more frequent phone upgrades.

But now that other providers are offering similar choices, can T-Mobile’s recent momentum continue into 2014?

To find out, ChangeWave surveyed 4,248 consumers during December to take a fresh look at key wireless trends and the growing competition among major service providers. ChangeWave Research is a service of 451 Research.

Report details include:

  • Consumer Interest in New Wireless Subscription Options
  • Customer Satisfaction Ratings by Wireless Provider: Verizon, AT&T, Sprint/Nextel, and T-Mobile
  • Key Factors When Choosing a Wireless Provider
  • A Look at Data Plan Trends: Unlimited, Tiered and Shared
  • Importance of Data Plan in Buying Decision
  • Wireless Provider Churn Rates
  • Most Important Reasons for Switching Providers
  • Dropped Call Ratings

The complete report is available here.



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