Apple Pay Outperforming PayPal in Mobile Payments
NEW YORK, NY – April 21, 2015 – A new survey from 451 Research finds Apple Pay gaining momentum in the mobile payments space, primarily at the expense of PayPal.
“Our latest survey shows planned use of Apple Pay has been on an upward trajectory since it became available six months ago – with the service helping to spark consumer demand for mobile payment technologies,” said Andy Golub, Survey Research Director for 451 Research. “Although consumer perceptions of security remain an issue, the results point to marked improvements in this area.”
The March survey, conducted by 451 Research’s ChangeWave service, consisted of 4,168 respondents primarily based in North America, and looked at planned use of mobile payment applications and the issue of security.
Future Demand for Mobile Payment Apps
To gauge overall consumer interest in mobile payment applications, we asked smartphone owners about their planned use over the next 90 days, and the survey results show strong interest.
One-quarter (25%) of smartphone owners say they are likely to use mobile payment apps over the next 90 days (11% Very Likely; 14% Somewhat Likely). This number is up just 1-pt since 451’s previous ChangeWave survey in December 2014, but is a full 6-pts higher than one year ago.
Smartphone owners using iOS (34%) are more than twice as likely to use mobile payment apps compared to Android (16%), BlackBerry (13%) or Windows Phone (5%) users.
Competition Among Mobile Payment Services
Apple Pay is the top choice in terms of mobile payment applications consumers plan on using going forward. A total of 45% say they plan to use Apple Pay – which is a 5-pt jump since December.
PayPal (28%) is still solidly in second place, but is down 4-pts compared to three months ago. As seen in the following chart, PayPal is clearly being impacted by the launch of Apple Pay.
“The introduction of Apple Pay has catalyzed a wave of strategic moves across the mobile payments ecosystem,” said Jordan McKee, 451 Research’s Senior Mobile Payments Analyst. “In the wake of Apple’s entrance, Google and PayPal have made significant acquisitions, while players such as Facebook and Samsung are rolling out payment products to remain competitive. Moving forward, the pace of activity will only accelerate as vendors look to capitalize on the growing contactless payments infrastructure and secure a foothold in this rapidly evolving sector.”
Looking at satisfaction among consumers who are already using mobile payment apps, Apple outperforms, with 66% of those who have used Apple Pay saying they’re Very Satisfied with the service.
PayPal (45%) is in second place, followed by Google Wallet (33%).
Perceptions of Security
The survey also focused on consumer sentiment toward mobile payment security, and asked all respondents whether they consider mobile payments to be more or less secure than traditional credit cards.
In an important finding, the results show a slow, yet steady, improvement in the perception of security over the past year.
One in four respondents (24%) believe mobile payments are more secure than traditional credit cards (6% Significantly More; 18% Somewhat More), while 27% think they’re less secure (16% Somewhat Less; 11% Significantly Less). This is a net 3-pt improvement compared to December 2014 and a major 26-pt improvement since a year ago.
Other key findings include:
To request more information from 451 Research on the latest ChangeWave survey results, follow this link.
Overall Tablet Buying Plans
Our February survey showed consumer tablet demand at its lowest level ever. Just 18% of respondents say they plan on buying a tablet in the future – down 2-pts from the previous survey in November. Two key factors contributing to slower demand are the growing popularity of phablets and a longer replacement cycle for tablets compared to smart phones.
Future Smart Phone Buyers
Apple continues to hold a big lead among respondents planning to buy a smart phone in the next 90 days, with better than one-in-two (56%) saying they’ll get an iPhone. While that’s down from our September survey – conducted just as the iPhone 6 and 6 Plus were being released – it represents the strongest level of Apple demand three months after a major new release.
Corporate Microsoft Tablet Buying
Microsoft (22%) is showing an increase in planned corporate tablet buying for the fourth time in the past six surveys – up 2-pts since November to its highest level in a ChangeWave IT spending survey.
Consumer Interest in Wireless Promotions
We recently asked survey respondents about the appeal of specific wireless promotions. Receiving One Free Replacement with a Smart Phone Purchase tops the list, with 36% of respondents interested in this type of offer (11% Very Interested; 25% Somewhat Interested).
ChangeWave Research, a service of 451 Research
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