Overall Consumer Smart Phone Buying
The survey shows a leap in planned smart phone buying going forward, with 21.0% of respondents saying they plan on buying a smart phone in the next 90 days – a 6.5-pt surge from the previous survey in June.
Importance of Operating System Consistency
Better than half of respondents (52%) say it’s Very or Somewhat Important that their electronic devices use the same OS.
Cannibalization of Tablets
We asked "Phablet" owners who also have a tablet device about how their use of the tablet has changed since purchasing the larger-screen phone.
By a better than three-to-one margin, those who own both devices say they’re using the tablet Less Frequently (45% Less Frequently vs. 13% More Frequently) since buying their phablet – a sign of the potential threat to the tablet market.
Consumer Interest in A-La-Carte TV Programming
The wide range of alternative TV options is helping fuel interest in a-la-carte TV programming – where consumers can choose the specific channels they want rather than pre-packaged bundle subscriptions.
This survey looked at consumer interest in a-la-carte TV subscriptions, and found two-in-five respondents (41%) saying they’d be Very Interested in this type of offering if it were to become available. Another 31% say they’re Somewhat Interested.
Early Holiday Spending Indicators
An initial look at consumer holiday shopping shows spending intentions are similar to last year, with 4% saying they'll Spend More Money on holiday shopping this season and 19% Less.
ChangeWave Research, a service of 451 Research
Recent Research Reports
Consumer Tablet Demand Surges for the Holidays
Dec 6, 2013
Business IT Spending Remains Sluggish - But Tablet Demand is Up
Nov 26, 2013
November Consumer Spending Remains Rocky but Holiday Shopping Looks Solid
Nov 15, 2013
Corporate Cloud Demand Stays Strong
Nov 14, 2013
ISPs Offering Faster Speeds to Fend Off Competition
Nov 12, 2013
Business Software Spending Continues to Tighten
Nov 7, 2013
Alternative Wireless Options Striking a Chord with Consumers
Oct 21, 2013
Consumer Spending Slows Amid U.S. Fiscal Uncertainty
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Apple iPhone 5S Dominates Planned Buying
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TV Service Provider Trends
Oct 4, 2013