ChangeWave Survey: New iPad Owners Weigh In on Latest Apple Tablet
BETHESDA, MD – February 2, 2012 – Two weeks ago, the new iPad hit the market with a bang. But now that the Apple tablet is in the hands of consumers, what is their initial reaction towards the new device?
A March 22-28 survey of 200 new owners looked at their impressions of the new Apple iPad, including overall satisfaction with the device, key likes and dislikes, and the impact of the heat issue. ChangeWave Research is a service of 451 Research.
Customer Satisfaction
User satisfaction with the new iPad is even higher than previous iPad ratings from a February 2012 ChangeWave survey. More than four-out-of-five new iPad owners (82%) say they are Very Satisfied with the device. Another 16% say they're Somewhat Satisfied.
Here is a head-to-head comparison of the new iPad user survey results with previous iPad user results from the February 2012 ChangeWave survey.
Top iPad Likes and Dislikes
We also queried new iPad owners on the specific features they liked best and disliked most:
Demand for New iPad Shakes Up Corporate Market
BETHESDA, MD – March 13, 2012 – A recent ChangeWave Research survey of 1,604 business IT buyers shows the new iPad is already having a powerful impact on the corporate tablet market. ChangeWave Research is a service of 451 Research.
Going forward, better than one-in-five companies (22%) say they'll be purchasing tablets for their employees during 2nd Quarter 2012, and the percentage reporting they'll buy Apple iPads has jumped to the highest level of corporate iPad demand ever seen in a ChangeWave survey.
A total of 84% of companies planning to buy tablets next quarter now say they'll purchase iPads – a 7-pt leap since the previous survey.
The impending release of the new iPad is also having an impact on business purchases of tablets made by other manufacturers. The ChangeWave survey shows an across-the-board decline in next quarter buying of tablets from other manufacturers.
ChangeWave Corporate Business Trends Survey
A Look at the U.S. Job Market
For the first time in three quarters, a March ChangeWave survey is showing measureable improvement in the U.S. labor market. A total of 18% report there are More new hires in their company at this point in the 1st Quarter vs. last quarter – up 2-pts since the previous survey. Only 13% report there are Less new hires – 3-pts improved.
ChangeWave Alternative TV Trends Survey
A Look at Free Video/TV Content Providers
YouTube (78%; up 7-pts) remains the clear leader among respondents who watch free Internet TV/video content, followed by TV Network Websites (44%; up 6-pts) and Hulu (31%; unchanged).
Which of the following free TV and video content providers do you currently use? (Check All That Apply)
Of interest here, almost every provider has seen an uptick since the previous survey – a sign of increased usage of free Internet Video/TV content among the broader population.
ChangeWave Corporate Cloud Computing Survey
Corporate Software Spending vs. Cloud Spending
ChangeWave's January Software Spending survey showed 15% of corporate software buyers saying their company will be spending More on software over the next 90 days – up 3-pts even as the percentage spending Less fell to 17%, down 6-pts. (Note the Net Difference Score = -2).
In comparison, our January survey found 11% of total corporate buyers saying they'll be Increasing their cloud spending vs. only 1% who say they'll be Decreasing their spending (Net Difference Score = +10) – resulting in the following contrast:
ChangeWave Consumer Spending Survey
Amazon Momentum in Home Entertainment Market
Amazon (45%) – one of the biggest momentum winners in recent months – is down 1-pt in the home entertainment market this month, but remains near its all-time high in a ChangeWave survey.
