Trend Towards Supplementing TV Services

Our latest Alternative TV trends survey shows a leap in the percentage of consumers paying for a traditional TV subscription AND supplementing it with an alternative service such as Netflix or Amazon. Nearly two-in-five (38%) traditional TV subscribers fit into the “supplementer” category.


To request more information on ChangeWave's Alternative TV Trends report, click here.

Music Streaming Preferences

Apple introduced iTunes Radio nine months ago, and our surveys showed it quickly becoming a top tier streaming service competitor. Amazon is now the latest player to enter the market, recently launching Prime Music as part of its Prime subscription service. To gauge the potential impact of Prime Music, we asked consumers about their plans for using music streaming services over the next 90 days. Pandora (48%) is still the top service of choice, and iTunes Radio (26%) remains in second place. But Prime Music (19%) is not far behind - a clear sign that music streaming preferences are being impacted by the Amazon launch.

To request more information on 451 Research's ChangeWave report, click here.

Impact of Data Breaches

Nearly two-in-five (37%) ChangeWave respondents say the recent security breaches have impacted the way they shop. Among this group, Using Cash More Often (31%) and Limiting Debit Card Usage (31%) are the top changes being made, closely followed by Limiting Credit Card Usage (27%).


To request more information on ChangeWave's June Consumer Spending report, click here.

Biggest Complaints with ISPs

Biggest Complaints with ISPs: As seen in previous ChangeWave surveys, the number one complaint respondents have with their Internet service is Slow Speed (29%). Outages/Service Issues (11%) is a distant second.


To request more information on ChangeWave's Internet Service Provider Trends report, click here.

Corporate Cloud Budget

We've been following the ongoing corporate migration to cloud computing. In our most recent survey, 9% of current cloud users say their cloud budget is separate from the company’s traditional IT budget.


To request more information on ChangeWave's Cloud Computing Trends report, click here.