New Survey Looks at Consumer Interest in Wearable Technology
Can the Apple "iWatch" Spark Demand for Wearable Devices?

The wearable technology industry is quickly evolving, with new devices and applications being offered by an expanding number of companies. While it has yet to fully bloom, the expectations are that wearables will redefine the electronics marketplace – just as smart phones and tablets have done over the past several years.

But which companies and devices could spark this explosion in demand?

A July ChangeWave survey of 2,330 primarily North American respondents measured consumer interest in wearable devices, including a look at demand for a rumored Apple “iWatch” and Google’s Android Wear platform. ChangeWave Research is a service of 451 Research.

Report details include:

  • Consumer Interest in Smart Watches vs. Health and Fitness Monitors vs. Smart Glasses
  • Smart Watch Demand Preferences – Apple, Samsung, Motorola, Sony, LG, and Pebble
  • Most Important Smart Watch Features
  • Health & Fitness Monitor Demand Preferences – FitBit, Garmin, Nike, Polar, etc.
  • Likelihood of Purchasing a Wearable Device That Only Pairs with Specific Smart Phones
  • Advanced Interest in Apple “iWatch” and Google Android Wear OS – including top reasons for purchasing

The complete report is available here.



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