Consumer Tablet and PC Demand Trends
Tablets Surge for the Holidays

ChangeWave surveys typically show consumer tablet demand surges during the holidays – but is this year seeing the same wave of buying? And what impact are new releases from Apple, Amazon and others having on consumer purchase intentions?

To find out, ChangeWave conducted a November survey of 2,480 primarily North American consumers to look at tablet demand for the all-important holiday season.

The survey also focused on customer satisfaction and key trends driving the tablet market, as well as the latest in PC and Operating System demand. ChangeWave Research is a service of 451 Research.

Report details include:

  • Tablet Competition between Microsoft Surface, Apple iPad, Google Nexus, Amazon Kindle Fire HD and Samsung Galaxy, among others
  • Tablet Customer Satisfaction Ratings
  • Planned Tablet Buyer Preferences
  • Impact of “Phablet” Devices on Tablets
  • Consumer PC Demand – Apple vs. Hewlett Packard vs Lenovo vs. Dell
  • Comparison of Windows 8.1 vs. Windows 8 OS
  • Ultrabook Planned Buying: Next 90 Days
  • Interest in Chromebooks

The complete report is available here.



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