New Survey Looks at Consumer Interest in Wearable Technology
Lines Blur Between Types of Wearables - Apple Watch Excitement Grows

ChangeWave’s previous Wearable Device Trends survey showed Apple as a big winner in this rapidly evolving space – and that was before the official Apple Watch announcement.

Since then, not only has the Apple Watch been revealed, but Microsoft has released its Microsoft Band device and existing industry competitors FitBit and Jawbone have unveiled new devices as well.

Which companies will emerge as dominant players going forward, and what types of devices are grabbing the most attention among likely buyers?

An October ChangeWave survey of 2,286 respondents measured consumer interest in wearables, including the impact of these newest devices.

Report details include:

  • Consumer Interest in Smart Watches vs. Health and Fitness Monitors vs. Smart Glasses
  • Smart Watch Demand Preferences – Apple, Samsung, Motorola, Sony, LG, and Pebble
  • Most Important Smart Watch Features
  • Health & Fitness Monitor Demand Preferences – FitBit, Garmin, Nike, Polar, etc.
  • Likelihood of Purchasing a Wearable Device That Only Pairs with Specific Smart Phones
  • A Closer Look at Advanced Interest in Apple Watch

The complete report is available here.



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