ChangeWave Survey Shows Momentum for Amazon Going Forward
BETHESDA, MD – February 2, 2012 – Despite investor disappointment at a surprising fourth quarter sales miss, a January consumer survey shows Amazon.com riding a wave of momentum in the new year, according to ChangeWave Research, a service of 451 Research.
The survey of 2,607 North American consumers shows Amazon continuing to grab share in the Home Entertainment market and in overall online sales.
Moreover, the new Kindle Fire tablet – which was on-sale for just six weeks during the 4th Quarter – shows tremendous potential to bring in additional revenue for Amazon, based on the survey results.
Amazon and the Home Entertainment Market
Amazon has increased its share of the home entertainment and computer networking market by 14-pts over the past six months, and is now just 1-pt below its December all-time high in a ChangeWave survey.
At the same time, Best Buy has fallen during this period – and is down 5-pts in January alone to its all-time low in a ChangeWave survey.
Samsung and Apple Begin New Year With Explosive Momentum
January 9, 2012 – BETHESDA, MD – With the holiday season over, which manufacturers are now seeing a surge in demand in the smart phone market?
A new ChangeWave Research survey of 4,000 North American consumers has found explosive momentum for Apple and Samsung as the new year gets underway. ChangeWave Research is a service of 451 Research.
The late December survey looked at smart phone demand trends going forward, and finds Apple iPhone demand remains incredibly strong more than two months after the iPhone 4S release.
Among respondents planning to buy a new smart phone in the next 90 days, better than one-in-two (54%; down 11-pts) say they'll get an iPhone.
Apple has never dominated smart phone planned buying to this extent more than two months after a major new release.
The other company burning up the competition is Samsung (13%), which has registered a huge 8-pt surge in planned buying since the previous ChangeWave survey. This represents nearly a tripling of consumer interest in Samsung phones just since fall 2011.
New Owners Survey Shows iPhone 4S More Popular
than its Apple Predecessor
December 1, 2011 – BETHESDA, MD – A new ChangeWave Research survey of iPhone 4S owners shows customer satisfaction ratings for the latest Apple smart phone are higher than for its predecessor, the iPhone 4. ChangeWave Research is a division of The 451 Group.
The November 2-9 ChangeWave survey of 215 Apple iPhone 4S owners looked at their thoughts and opinions of the new device – including overall satisfaction with it, key likes and dislikes, dropped calls, and the impact of the iPhone 4S battery life issue.
Customer Satisfaction
Overall iPhone 4S customer satisfaction ratings show a high degree of approval – with 77% of owners saying they're Very Satisfied and 19% Somewhat Satisfied with their new iPhone. Only 2% of owners say they are Unsatisfied with it.
These iPhone 4S satisfaction ratings are higher than those found in a July 2010 survey of iPhone 4 new owners, as this chart points out.
Top iPhone 4S Likes – Siri Ranks as #1 Feature. We also asked iPhone 4S owners about the specific features they like best about their new smart phone, and by a wide margin the Siri Digital Assistant (49%) ranks number one.
Amazon Fires at Apple as Tablet
Demand Soars for the Holidays
November 21, 2011 – BETHESDA, MD – The launch of the Amazon Kindle Fire is the most explosive development in the tablet market since the release of the original iPad according to a new survey from ChangeWave Research, a division of The 451 Group.
The November survey of 3,043 North American consumers shows an extraordinary level of initial demand for the Amazon tablet, with 2% of respondents having already pre-ordered the device and 5% saying they’re Very Likely to buy it. Another 12% say they’re Somewhat Likely.
The launch of the Amazon Kindle Fire represents a shot across the bow at Apple, who until now has almost completely dominated the tablet space. But the most immediate impact of the Amazon device is on the rest of the competition, where the survey shows it wreaking a devastating blow to a range of second tier tablet manufacturers, including Motorola, RIM, Dell, HTC, H-P and Toshiba.
Overall Tablet Demand: Explosively Accelerating Growth
The primary focus of the ChangeWave survey was on future demand trends, including tablet purchasing for the holidays. A total of 14% of respondents say they’ll be buying a tablet in the next 90 days – 8-pts higher than an August ChangeWave survey and more than triple the level of a year ago.
ChangeWave Corporate Cloud Computing Survey
Ways Cloud is Currently Used
An October ChangeWave survey looked at how businesses use cloud computing – and among companies currently using cloud, Software as a Service (SaaS; 61%) remains the most popular usage.
Usage of Platform as a Service (PaaS) is currently at 26% while Infrastructure as a Service (IaaS) is at 25%.
Forecasting the Direction of the U.S. Economy
A Look at One of ChangeWave's Key Leading Indicators
Every quarter since 2001, ChangeWave has surveyed 1,600 corporate IT buyers on their IT budget plans going forward – and the results have proven an exceptional leading indicator in terms of forecasting the direction of the S&P 500 Index and the U.S. economy.
The question we ask corporate IT buyers each quarter is:
Regarding your own company's IT budget, do you think you'll see an increase, decrease, or will IT spending remain the same for next quarter vs. the current quarter?
The results are tabulated into a quarterly score: the ChangeWave U.S. Corporate IT Spending Indicator
The following chart compares the ChangeWave U.S. Corporate IT Spending Indicator (blue line) over the past 20 quarters with the performance of the S&P 500 Index (black line) for that same time period.
As the chart shows, the ChangeWave U.S. Corporate IT Spending Indicator has been an exceptional leading indicator in terms of forecasting the direction of the S&P 500 Index and the U.S. economy during the most volatile economic period of the last 75 years.
